Hiring a graphic designer can seem like a daunting task. Some graphic designers have a more classical art background, whereas some double as website designers. Some have many years of experience, some only a few months. Each variable presents different pros and cons. How do you know who to choose and if they’re right for your organization?
Here are nine tips to help you navigate the world of graphic design.
- View the designer’s portfolio. Any graphic designer worth their salt will have an online portfolio. This allows you to consider many individuals or firms before picking up the phone. Finding a designer with examples in their portfolio that you like is key. Without this, nothing else matters.
- Inquire about a consultation. Some designers charge for an initial consultation and some do not. Some may credit you back the consultation fee if you choose to work with them. Make sure you check if they intend to charge before you book.
- Ask about their experience. Although this question can generally be answered by their portfolio, it’s good to know the designer’s background and experience. If you see items in their portfolio similar to something you have in mind, quiz them about that project. Find out what their involvement was. Were they the sole designer or part of a team?
- Personality check. Do your personalities mesh? You need to trust this individual and feel comfortable enough to ask questions and they need to feel the same way about you. A professional designer will take into consideration your vision and your message. If the two do not fit together, he/she needs to be able to suggest ways to bridge that gap.
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